SHAPING DISTINCTIVE BRANDS

Through strategy, storytelling and creative direction.

ABOUT

Thomas & Co. is an independent consultancy specializing in luxury hospitality, lifestyle and destination brands.

We partner with brands at defining moments, from pre-opening and repositioning to launch and evolution, shaping strategy, storytelling and brand experiences with clarity, intention and a strong sense of place.

A dried, leafless tree in a large white vase on a pedestal, with a shadow cast on the plain wall behind it.

EXPERTISE

Thomas & Co. offers bespoke brand strategy, creative direction, and marketing consultancy for luxury hospitality, lifestyle, and destination brands. From hotel pre-openings and brand repositioning to storytelling and digital strategy, we bring clarity, creativity, and a distinctive perspective to every stage of a brand’s evolution.

An interior staircase with beige textured walls, with sunlight casting shadows on the wall, and a potted olive tree on the left side.

BRAND STRATEGY & POSITIONING

Luxury indoor pool area with plush lounge chairs, potted trees, and floor-to-ceiling windows overlooking a coastal view at sunset.

PRE-OPENING & LAUNCH STRATEGY

A glass of amber-colored cocktail with ice, garnished with a dried orange slice and a sprig of rosemary, set on a gold tray on a dark marble table with gold bowls of olives in the background and dim warm lighting.

FOOD & BEVERAGE STRATEGY

Woman in a white dress standing by a poolside at sunset with palm trees in the background.

CREATIVE DIRECTION & CONTENT

Open photo album and notebooks on a marble table with brass containers, set outdoors with a scenic view of a coastline and mountains, during sunset.

BRAND COMMUNICATIONS

Laptop and smartphone showing photos of a luxurious poolside resort with ocean view, white lounge chairs, umbrellas, and scenic cliffs.

DIGITAL & SOCIAL STRATEGY

SELECTED WORK

Selected collaborations across luxury hospitality, destination and lifestyle brands.

Black background featuring the Ritz-Carlton logo, which includes a crest with a lion's head and the text 'The Ritz-Carlton San Juan'
Black background featuring the Ritz-Carlton logo, which includes a crest with a lion's head and the text 'The Ritz-Carlton San Juan'

The Ritz-Carlton, San Juan
Pre-Opening Marketing Strategy & Brand Direction
Puerto Rico - Ongoing Project

Black background with the white stylized text 'Nekajoi' and smaller text underneath reading 'A Ritz-Carlton Reserve Peninsula Papagayo'.
Aerial view of a coastal landscape with lush green hills, a small bay with a sandy beach, and a few buildings. The ocean stretches to the horizon, with a few boats visible, under a partly cloudy sky at sunset.
Aerial view of a coastal landscape with lush green hills, a small bay with a sandy beach, and a few buildings. The ocean stretches to the horizon, with a few boats visible, under a partly cloudy sky at sunset.

Nekajui, a Ritz-Carlton Reserve
Opening Communications & Marketing Strategy
Costa Rica

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